32 Things to Watch in 2019 and Beyond
As I write about each year, success in business often requires predicting what potential challenges and opportunities the business will face on the road ahead. Currently, we don’t have an app that will...
View ArticleWhy It’s Important to Know What Your Brand Sounds Like
The idea of having a distinct sound that people associate with a brand is not a new concept. For many years, businesses large and small that used radio and television ads to reach their target audience...
View ArticleThe Rise of Podcast Consumption and Why It’s Important for Your Business
Steve Jobs was extremely adept at predicting what consumers would want even before they knew they wanted it. It’s therefore not surprising that Jobs was bullish on the future of podcasting early on....
View ArticleICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a...
For quite some time, we have known that Internet users want websites to load quickly. In fact, in many cases, if the website loads too slowly, users won’t stick around. Since Google constantly strives...
View ArticleVoice Search Is Gaining Popularity, but Not as Quickly as Some People Think
There are a lot of people still spreading the news that comScore predicted that by 2020, 50% of all searches will be done via voice search. Marketers who have yet to consider voice in their marketing...
View ArticleNew Research Reveals How Many U.S. Adults Currently Own Smart Speakers
According to the Smart Audio Report Spring 2019 that was conducted by NPR and Edison Research, only 21 percent of Americans age 18 or older own a smart speaker. This translates to roughly 53 million...
View ArticleAlgorithms Are the New Content Gatekeepers: An Introduction
Prior to the Internet, if you had a movie you wanted to make, a book that you wanted to write, a song that you wanted people to hear, or you wanted to take part in just about any other creative...
View ArticleAlgorithms Are the New Content Gatekeepers Part Two: Organizing the Web
It was not long after the World Wide Web was created that people began looking for ways to help users find content online. In fact, the first website was created by Tim Berners-Lee on August 6, 1991....
View ArticleAlgorithms Are the New Content Gatekeepers Part Three: Reputation Management...
If you are reading this post, there is a good chance that you are concerned about how online communications affect your business. With this in mind, we first need to start by reminding you that...
View Article45 Things to Watch in 2020 and Beyond
It’s that time of year again. It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction. Every year since 2013, I’ve been adding to...
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