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32 Things to Watch in 2019 and Beyond

As I write about each year, success in business often requires predicting what potential challenges and opportunities the business will face on the road ahead. Currently, we don’t have an app that will...

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Why It’s Important to Know What Your Brand Sounds Like

The idea of having a distinct sound that people associate with a brand is not a new concept. For many years, businesses large and small that used radio and television ads to reach their target audience...

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The Rise of Podcast Consumption and Why It’s Important for Your Business

Steve Jobs was extremely adept at predicting what consumers would want even before they knew they wanted it. It’s therefore not surprising that Jobs was bullish on the future of podcasting early on....

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ICYMI: Google Updated the Test My Site Tool to Help Businesses Provide a...

For quite some time, we have known that Internet users want websites to load quickly. In fact, in many cases, if the website loads too slowly, users won’t stick around. Since Google constantly strives...

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Voice Search Is Gaining Popularity, but Not as Quickly as Some People Think

There are a lot of people still spreading the news that comScore predicted that by 2020, 50% of all searches will be done via voice search. Marketers who have yet to consider voice in their marketing...

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New Research Reveals How Many U.S. Adults Currently Own Smart Speakers

According to the Smart Audio Report Spring 2019 that was conducted by NPR and Edison Research, only 21 percent of Americans age 18 or older own a smart speaker. This translates to roughly 53 million...

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Algorithms Are the New Content Gatekeepers: An Introduction

Prior to the Internet, if you had a movie you wanted to make, a book that you wanted to write, a song that you wanted people to hear, or you wanted to take part in just about any other creative...

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Algorithms Are the New Content Gatekeepers Part Two: Organizing the Web

It was not long after the World Wide Web was created that people began looking for ways to help users find content online. In fact, the first website was created by Tim Berners-Lee on August 6, 1991....

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Algorithms Are the New Content Gatekeepers Part Three: Reputation Management...

If you are reading this post, there is a good chance that you are concerned about how online communications affect your business. With this in mind, we first need to start by reminding you that...

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45 Things to Watch in 2020 and Beyond

It’s that time of year again. It’s a time to make sure that we’re watching the right things so that we can navigate our businesses in the right direction. Every year since 2013, I’ve been adding to...

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